Swatch watches are reasonably priced, durable, unique, and come in a variety of colors, styles, sizes, and prints to suit every kind of time keeping personality.
Swatch is a Swiss-based company, and the name Swatch comes from a contraction of "Second Watch." When starting out Swatch had a new concept for the time piece industry. They wanted their watches to be casual, fun, and disposable fashion accessories.
Introduced in 1983, Swatch quickly rose to popularity and became a fad that helped establish a decade. It was not uncommon in the mid-1980s to see someone wearing two Swatch watches or using them for other purposes like ponytail holders.
Swatch evolved from a fad to a serious brand by diversifying their product line and partnering with artists like Keith Haring and sponsoring and becoming the official timekeeper for out-of-the-box sports like beach volleyball, BMX, snowboarding, wake boarding, jet skiing, surfing, snow mobile racing, and freestyle motocross.
Long past are the days of the interchangeable watch faces and wristbands. Today, Swatch offers a comprehensive line of time pieces, including metal-bodied watches (the Irony family), diving watches (the Scuba series), thin and flat bodied watches (the Skin family), digital watches (the Touch series), and even an Internet-connected watch that can download stock quotes, news headlines, weather reports, and other data (the Paparazzi series). Swatch also launched Bijoux, a line of jewelry that specializes in bracelets, rings, earrings, and pendents.
Swatch watches are light on the wrist, stylish, and can take a lot of bumps and bruises. Most have a price tag between $50-$150, which allows you to buy multiple colors and styles for as much as it costs to buy one watch from more expensive competitors.
Swatch has numerous outlets all over the world, and their products can be bought on their website, which is clean, stylish, and easy to navigate.
Because of the low cost and durability, Swatch makes for excellent starter watches for children and offers a wide range of prints and styles in kids' sizes.
Overall, Swatch is an excellent addition to your wardrobe especially on days when you feel like livening things up. They're fun, affordable, and make you feel young again. A Swatch watch might not be the fountain of youth, but wearing one is certainly a blast from the past, and it's guaranteed to feel good on your wrist. What more can you ask for when it comes to buying a relatively cheap watch?