Lionel Kelvin D'Cruz is one of the most engaging and hardworking performers we've seen awhile. Not only is he personable on camera and has a great voice, but he also writes good songs, produces and directs his own videos and webisodes, and is a solid publicist. Plus, he's funny.
In addition to being a multi-talented artist, Lionel studied Mass Communications in Singapore through the Oklahoma City University program. D'Cruz and fellow classmate Kuhan, a.k.a. Afro, created J Soul Records, a Singaporean record, talent, music, and entertainment management company that produces urban pop and other contemporary music.
21 SOULBLAZE made its debut with the pop single "I Got You," which was shown on MTV in Asia, Thailand and the Philippines and was also featured on VH1 India. The tune is catchy and the lyrics are fun and impressively delivered.
I Got You
The Road Less Taken
"The Road Less Taken" is impressive not only from a musical point of view, but also from a promotional perspective. J Soul Records used guerrilla marketing and social media to help build buzz about the project. They also garnered media coverage from more traditional media outlets.
The Road Less Taken Promo
If you don't want to go through the trouble of ripping off videos from YouTube, you can hear 21 SOULBLAZE featured on Kopi Dangdut by Singaporean indie pop band, the Sallys on their album An Unlikely Story. The song is catchy and makes you feel like you're on vacation sipping margaritas.